While no one really knows the EXACT story of how Swapapalooza came to be, the gist of it goes something like this…

One crisp morning, two moms were in their kids’ preschool classroom lamenting about how sad their wardrobes had become. One said to the other, “couldn’t we organize some kind of clothing swap amongst ourselves since we all have great clothes but we’re just not wearing them?” This caught the ear of another mama, and then another, and before they knew it their idea had wings.

Despite being sleep deprived and distracted by toddlers, jobs and everything else, these ladies were determined and energized by their burgeoning idea. (Some might say they were obsessed.) Then after months and months of careful planning, Swapapalooza was born.

What these ladies didn’t know at the time, was that Swapapalooza would become more than just an opportunity to cut the dead wood out of closets and be a ridiculously cheap way to transform a wardrobe. There’s an energy in the air on Swap Day, and it’s been known to pump life into stagnant souls and weary wardrobes. That energy has become addictive to many—including the founding foursome. So with excited anticipation they look forward to March 2017. To share the clothes, the boost and love once more.

“Trade it. Love it. Wear it.”  Let’s Swapapalooza!
Heike, Ingrid, Jeanne & Marisa